Ezoic is an automated website testing company that enables publishers to evaluate and optimize ad placements and website layouts.
Utilizing AdSense and DoubleClick Ad Exchange, Ezoic helps publishers maximize revenue and improve user experience across desktop, mobile and tablet.
There are many questions that publishers have about Ezoic so these are some of the most common questions publisher have and my best attempt to answer them honestly.
Table of Contents
- 1 Is Ezoic a Scam?
- 2 Is Adsense Mandatory for Ezoic Approval?
- 3 Does Ezoic Offer Free Hosting?
- 4 Sites Pending Approval in Ad Manager
- 5 Is Ezoic Slower than Adsense?
- 6 Hosting Provider Compatible with Ezoic
- 7 Can I Stop using Ezoic Leap?
- 8 Can I Use Caching Plugins?
- 9 Publishers have Control over the Ad Placements?
- 10 Should I use Ezoic Chrome Extension?
- 11 Can I Split Test Adsense vs Ezoic Ads?
- 12 Adsense Mediation not Working
- 13 Ezoic or Mediavine?
- 14 More about Monetization
Is Ezoic a Scam?
Absolutely not. I don’t agree with everything they do but they are legit.
They are very popular and all sorts of people in the space talk and recommend Ezoic.
Some even report the earning they make.
If you join Ezoic and you start using shady tactics, Adsense and Ezoic might ban you so you better play by the rules if you use them to monetize your Wordpress site.
Is Adsense Mandatory for Ezoic Approval?
You don’t need an AdSense account to get your site approved by Ezoic
If a site has been banned or penalized by AdSense, it is unlikely Ezoic will be able to approve the site for using Monetization until the penalty is removed.
Does Ezoic Offer Free Hosting?
Ezoic hosting is free, and basically featureless for that reason, but it’s shared AWS with reasonable bandwidth that adjusts to the site traffic.
It doesn’t provide CPanel or any other common host features other than SFTP and database connections.
They offer free hosting, they are not the new SiteGround or the new Cloudways, you might not a get instant support.
Be ready to manage your site or you will end up with issues like this:
Another Ezoic hosting posted this the other day.
Those are some examples that show that Ezoic Free hosting is not for everyone
Sites Pending Approval in Ad Manager
Once your ad manager account is created, you need to get all your sites submitted to Ezoic approved.
I waited around 5 business days to get most of them approved.
If your concern is about your google ad manager domain status, you can reach out to Ezoic support so they can review your site and manually submit your site for review.
Is Ezoic Slower than Adsense?
It is true that that Ezoic advertising is heavier than adsense. You can check site using Ezoic ads and see for yourself.
OwnTheYard was a public case study by Spencer Haws. Just keep in mind that OwnTheYard is not the fastest site ever. Other features make the OwnTheYard painful to read without an adblocker.
Hosting Provider Compatible with Ezoic
There are a few hosting providers blocking Ezoic IP’s and they don’t want to whitelist them because they are way too many.
I suggest moving to a better hosting provider such as Cloudways:
[sc name=”cw” ][/sc]
The cheaper one is enough to host several sites if you use Ezoic caching
Can I Stop using Ezoic Leap?
This is my personal opinion but I think you should optimize everything at the application level and use Ezoic caching.
Ezoic Leap was created when everyone thought their sites were going to disappear the Search Results if they didn’t meet Google speed expectations.
You don’t have to use it if you have a better solution.
I have a Ezoic Leap Review if you want to get an honest idea about all the tools inside Leap
Can I Use Caching Plugins?
Yes you can, you can keep caching plugins as long as you deactivate and delete the Ezoic plugin.
The Ezoic plugin deliberately prevents caching so the only way around is not using their plugin.
If you don’t use the Ezoic plugin, you should clear your site cache manually.
Publishers have Control over the Ad Placements?
Yes, you have full control over you ad placements. You can use a conservative approach or you can spam your content with ads.
I recommend using Ad Inserter to add Ezoic ads or wrap your existing Adsense units.
Should I use Ezoic Chrome Extension?
I don’t recommend using the Ezoic Chrome Extension to place your ads for two main reasons.
- Most of the placeholders will be gone once you change your theme or update your site structure.
- It is hard to predict where the ads will show when you make changes to your site layout.
I recommend using the Ad Inserter plugin to add placeholders.
Can I Split Test Adsense vs Ezoic Ads?
You can definitely do split testing.
Ezoic recommends that you go full Ezoic because you will make more money but you can definitely test it!
You can do this by changing your traffic settings to 50% here:
Adsense Mediation not Working
Sometimes Ezoic publishers click on Adsense Mediation and they get this screen
One thing that fixed it was disabling my advertisement blocker or whitelist Ezoic.
Once you do that, you will find the options to start the Adsense mediation process.
You’ll need some patience since the approval can take weeks.
Ezoic or Mediavine?
Most people move from Ezoic Mediavine if opportunity knocks. You can go back to Ezoic whenever you want.
John Dykstra moved from Ezoic to AdThrive and then from AdThrive to Mediavine.
This video might help make up your mind:
More about Monetization
These are other posts about how to monetize WordPress sites