Does Google Adsense Suck?

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I know Google Adsense has a lot of critics and it is usually linked to lower earnings when compared to other display ad companies out there.

I use Google Adsense and I think they are a good option to monetize your sites until your site meets the requirement to be accepted by a premium adsense alternative.

Because my sites don’t have a majority of traffic coming from the United States and other High RPM countries I gotta stick with it and learn how to use it to make the most money possible.

These are my thoughts about all the trashing and criticism that Adsense gets.

Every Ad Network out There can Beat Adsense

Every ad network out there can beat Adsense in an ideal world.

If any ad company can give you what Adsense is giving you at this moment and add more to it, that’s the one that you should use.

These are some factors that you have to take into account before commiting to an Adsense alternative.


Let’s say that you have anchor ads on Mobile and Desktop and three sidebar ads on Desktop and the adsense coverage is around 95%

Then you replace your Adsense ad units with other ad network units and you get a coverage between 65% to 70%

That’s between 25% to 35% fewer ad impressions.

The new ads can make you more money by click or impression but you are gonna make the same amount of money since you are getting less impressions.

Adsense with Extra Steps

The only real argument in favor of ad networks in this hypothetical situation is that you are making the same amount of money with less ads.

User Experience

You are gonna end up making more money by impression or click using an Adsense alternative however that might not be the case if user experience get deteriorated after the transition.

The problems with user experience happen when:

  • The ads load too slow and you only see blank spots as you scroll past them.
  • Your site is cluttered with ads above and below the fold and the visitors leaves thinking he or she can find the same information somewhere else.

If your ad viewability decreases, your bounce rate gets higher, you get less and less visitors from Google, you will end up making or same money that you used to.

The problem now is that your visitors are not happy with the experience they have when they visit your site

300% to 600% Increase in Earnings Explained

An argument used by Influencers when trashing Adsense is that they are making between 300% to 600% now that they are part of this or that ad network.

Influencers Lying Intentionally

In some cases influencers are intentionally lying in order to make money from you.

They know the ad network can make you more money but it won’t double or triple your earning by any means.

Those fake reviews are found everywhere when the ad network has an affiliate program.

Ignorant Influencers

Let’s say you have a website running adsense ads, you have five ad units after every three paragraphs and that’s all that you have.

Your site gets accepted by an ad network and they add sticky sidebar ads and anchor ads because they aren’t idiots and know that’s a low-hanging fruit.


Then they add interstitial ads, more in-content ads and they make you feel like you won the lottery.

Of course they are gonna get a 500% increase in earnings.

Manipulated Case Studies

Take into account that those public case studies found online can be easily manipulated by the Ad Network being experimented with.

Let’s say that you have sidebar ads, anchor ads, interstitial ads and in-content ads in the best places possible.

An ad network approaches you because you can move tons of people to their service.

In order to beat your current adsense setup, the ad network will serve premium ads on your site to increase your earnings without telling you.

You double or triple your earnings and now you have your click-baity title for your post.

Adsense vs The Rest of the World

These are some comparisons between Adsense and the rest of alternatives out there.


Adsense has pretty good tools to help you make the most money possible.

You can use their panel to remove and add more units intelligently.

Adsense alternatives show you what they want you to see.

Ezoic doesn’t show you the number of impressions and Ad.Plus doesn’t show you the number of pageviews.


One thing that I like about the adsense alternatives is that you can get some sort of support by chat or email.

With Adsense, you don’t have an account manager if you run into any issues.

The Ultimate Managed Hosting Platform

With Ezoic or Ad.Plus, you get support by email in 48 hours or less.


The top ad companies which are making publishers happy are Mediavine or AdThrive.

The Ultimate Managed Hosting Platform

They don’t take all sites even if those sites meet their traffic requirements.

They are very picky and that’s good for your site if it gets finally accepted by them.

Ezoic takes pretty much every site, small and big publishers from all parts of the world.

The Ultimate Managed Hosting Platform

Adsense will take your site if you meet their requirements.


Once approved by Adsense, your site is ready to show ads.

Most adsense alternatives play the game the same way.

The Ultimate Managed Hosting Platform

Ezoic is the only one I know which makes you dizzy with all the options available in their panel.

Final Thoughts

Not all sites are the same, not all the sites get the same type of visitors, advertisers don’t love all the sites.

Advertiser and Ad Networks don’t exist to make you quit your 9 to 5 job.

Advertisers and ad networks don’t give a sh*t about your site, it is about what you can give them back.

If you are planning to move from Adsense to another alternative, make sure it is the right one.

More about Monetization

You might want to check these posts before you leave

  1. Ad.Plus Review: As Honest as It Gets
  2. Ezoic: Questions and Answers
  3. Ezoic: What I don’t Like about it
  4. Ezoic Publishers: Their Most Common Mistakes
  5. Ad Inserter Review: Love it or Leave it
  6. How to Lazy Load Ads
  7. How to Increase Ad Viewability

Sobre Jose Manuel

I am José Manuel. I am writing about things I know and things that I am learning about WordPress. I hope you find this blog useful.